Understanding Grab's Journey and Impact

Understanding Grab's Journey and Impact

Assessment

Interactive Video

Business, Social Studies

10th - 12th Grade

Hard

Created by

Jackson Turner

FREE Resource

Anthony Tan, CEO of Grab, discusses the company's founding as a social enterprise focused on safety in transportation. He explains the expansion into financial services and geographic scaling across Southeast Asia. Tan emphasizes the importance of a triple bottom line approach, incorporating environmental goals. He advises entrepreneurs to pursue businesses with social impact.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary business model of Grab as described by Anthony Tan?

A double bottom line business

A traditional profit-maximizing company

A government-funded enterprise

A non-profit organization

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Grab initially focus on safety in transportation?

To compete with other ride-hailing services

To reduce traffic congestion

To increase profits quickly

To address personal safety concerns for women and children

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of introducing Grabpay?

To offer discounts to customers

To eliminate cash handling for drivers and enhance safety

To compete with banks

To increase the number of drivers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Grab expand its services beyond ride-hailing?

By entering the food delivery market

By reducing service prices

By acquiring other companies

By offering financial services like lending and digital banking

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in Grab's decision to scale geographically across Southeast Asia?

To focus solely on Malaysia

To reduce operational costs

To address diverse regional problems with proven solutions

To compete with European markets

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Grab choose to work with taxi drivers initially?

To provide luxury services

To quickly increase profits

To avoid regulatory issues

To serve the masses with affordable mobility solutions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant design choice made by Grab in its early days?

Partnering with luxury car brands

Using low-cost Android devices to serve the bottom of the pyramid

Focusing on high-end customers

Building the app for iPhones

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