Candy Marketing and Popularity Insights

The video explores the world of candy, focusing on Snickers, M&M's, and Reese's Peanut Butter Cups. It discusses their histories, innovations, and cultural impacts, highlighting why these candies are considered some of the greatest of all time.

What criteria did the experts use to rank the candies?

• Taste and texture

• Stats, innovation, and legacy

• Color and packaging

• Popularity and sales

What makes Snickers a unique candy bar according to the video?

• It is made with dark chocolate

• It is the cheapest candy bar

• It combines nuts, nougat, caramel, and chocolate

• It has a fruity flavor

Why were M&M's initially created?

• To compete with Snickers

• To be a low-calorie snack

• To provide soldiers with chocolate that wouldn't melt in their hands

• To be a luxury chocolate

What marketing strategy helped M&M's become iconic?

• Sponsoring sports events

• Offering a variety of flavors

• Using lowercase 'm' on each candy

• Being the first candy in space

Who created Reese's Peanut Butter Cups?

• Milton Hershey

• HB Reese

• William Murray

• Frank Mars

What was the impact of the 'You got your chocolate in my peanut butter' ad campaign?

• It decreased sales

• It made Reese's the most popular candy in Europe

• It significantly boosted Reese's sales

• It led to a lawsuit

What is a unique feature of Reese's Peanut Butter Cups?

• They are only available during Halloween

• They are the most expensive candy

• They have a perfect mix of peanut butter and chocolate

• They are made with dark chocolate

What was HB Reese's profession before creating his famous candy?

• A chocolatier

• A dairy farmer

• A candy store owner

• A marketing executive

How did Reese's Pieces gain popularity?

• Through a partnership with M&M's

• Through a viral marketing campaign

• By being featured in the movie ET

• By being the first candy in space

What was a significant factor in the success of Reese's Pieces?

• Their unique shape

• Their appearance in a popular film

• Their low price

• Their colorful packaging