What does the word consumer mean?

What forced the farmers off their land?

When do small farmers struggle? When they have no ______.

Name one fact you just heard about "Fair Trade." 

Did you hear what she said? To be a smart consumer, you need to KNOW what sort of company you are buying from. Right?

"Vote with your dollars!" What does this mean?

I've seen that "Equal Exchange" brand before. Do you recognize any of these?