Exploring Persuasive Strategies: Ethos, Pathos, Logos

What is the primary goal of persuasion?

• To entertain someone

• To convince someone to do or think something

• To confuse someone

• To inform someone

Which of the following is NOT one of the three steps of persuasion?

• Appeal

• Conclusion

• Evidence

• Position

What does 'position' refer to in the context of persuasion?

• The stance or opinion on an issue

• The evidence provided

• The emotional appeal

• The logical reasoning

Which persuasive strategy uses authority or influence of a person?

• Mythos

• Ethos

• Logos

• Pathos

What is an example of pathos in advertising?

• An ad that uses statistics

• An ad that makes you feel happy or sad

• A celebrity endorsing a brand

• A doctor recommending a product

Which strategy is being used when an advertisement uses facts and statistics?

• Mythos

• Ethos

• Pathos

• Logos

In the Colgate ad example, which persuasive strategy is used?

• Pathos

• Logos

• Ethos

• Mythos

What is the main argument in the ASPCA ad with the cat behind bars?

• To visit a shelter

• To donate money

• To adopt an animal

• To buy a new product

Who is the likely audience for the Ford F-150 ad?

• Truck owners

• Children

• Animal lovers

• Teachers

When creating a persuasive ad, which strategy involves using emotional appeal?

• Logos

• Mythos

• Pathos

• Ethos