International Management Video Assignment

What is a primary reason companies expand into international markets?

• To reduce their workforce

• To gain access to new customers

• To avoid competition

• To increase local sales

What is a key factor that shapes a company's strategy in foreign markets?

• The color of the packaging

• Cross-country differences in market conditions

• The size of the company

• Domestic sales volume only

What is one of the five models of entry into a foreign market?

• Direct mail marketing

• Licensing foreign firms

• Focusing solely on local markets

• Reducing product quality

Which strategy is best suited for entering foreign markets when a company has valuable technical know-how?

• Exporting

• Licensing

• Franchising

• Joint ventures

Which of the following best describes the focus of a global strategy?

• Tailoring products to meet local tastes

• Implementing a common competitive approach across all markets

• Ignoring local regulations

• Maximizing domestic market share

What is a transnational strategy characterized by?

• No customization for local markets

• A focus on cost-cutting measures

• A balance between global standardization and local adaptation

• A balance between global standardization and local adaptation