Digital Marketing Pre-assessment

Why does SEO take time to show results?

• Because search engines need to trust your content

• Because it is a short-term strategy

• Because it requires consistent updates

• Because it depends on the weather

How do Google Ads and SEO complement each other?

• SEO provides immediate exposure, while Google Ads builds long-term visibility

• Both build long-term visibility

• Both provide immediate exposure

• SEO builds long-term visibility, while Google Ads provides immediate exposure

What could cause a low CTR?

• Using bright colors

• A poorly written headline

• Targeting the right audience

• A well-written headline

How can a poorly designed landing page affect conversion rates?

• It has no effect on conversion rates

• It can create a disconnect and lower conversion rates

• It can increase conversion rates

• It makes the page load faster

How can segmenting your audience improve engagement rates?

• By personalizing emails to specific groups

• By sending the same email to everyone

• By ignoring audience preferences

• By using random content