London's Lord Mayor Launches Campaign to Increase Recycling Rates

The transcript discusses the growing issue of landfill overflow and the need for new waste management solutions. London's Lord Mayor has initiated a campaign to increase recycling rates from 9% to 25% by 2006. This initiative is supported by the government, emphasizing the importance of recycling and its environmental benefits.

What is the main problem with landfill sites as mentioned in the video?

• They are too expensive to maintain.

• They are filling up quickly.

• They are located too far from cities.

• They are not regulated properly.

What is the goal of the campaign launched by London's Lord Mayor?

• To reduce the cost of waste management.

• To increase the recycling rate in London.

• To close down old landfill sites.

• To export waste to other countries.

By what year does London aim to recycle 25% of its rubbish?

• 2005

• 2006

• 2004

• 2007

Who supports the recycling campaign launched in London?

• Local businesses

• Environmental NGOs

• International organizations

• The government

Why is it important to spread the message about recycling?

• To reduce government spending.

• To promote environmental awareness.

• To create more jobs in waste management.

• To increase landfill sites.