Meesho's Aatrey on Business Strategy

Meesho's Aatrey on Business Strategy

Assessment

Interactive Video

Business

University

Hard

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The video discusses Misho's mission to bring small businesses in India online, highlighting the company's growth during the pandemic. Misho adapted by expanding product categories and adopting a zero-commission model. Popular products include sarees and kurtis, with personalization technology enhancing user experience. Financially, Misho aims for profitability and plans to go public, having raised significant capital in 2021.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Misho's primary goal when it was founded?

To become the largest e-commerce platform in the world

To bring small businesses in India online

To focus solely on electronics and branded products

To expand into international markets immediately

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the pandemic affect Misho's business?

It led to a decrease in online sales

It provided an opportunity for growth

It caused Misho to shut down temporarily

It had no significant impact

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change did Misho implement to attract more small businesses?

Focused only on urban areas

Introduced a zero commission model

Increased commission rates

Limited the number of categories

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product category is the most popular on the Misho platform?

Home appliances

Sarees

Men's fashion

Electronics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Misho cater to the diverse tastes of Indian consumers?

By focusing only on urban consumers

Through personalized technology

By standardizing all products

By offering a limited range of products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial milestone is Misho aiming to achieve by the end of the year?

Launching in international markets

Raising another round of funding

Becoming profitable

Doubling its consumer base

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Misho's long-term plan regarding its company status?

To focus solely on profitability without going public

To merge with another e-commerce giant

To go public in the next couple of years

To remain a private company indefinitely