Strategic Analysis Product Orientation

The video tutorial discusses strategic planning for businesses, focusing on product orientation. It covers identifying the value proposition of a product, understanding customer desires, and determining product characteristics and variations. The tutorial also explores branding, product lines, and the importance of additional services and guarantees. Finally, it emphasizes aligning products with customer desires to enhance marketing and drive sales.

What is the primary focus of product orientation in strategic planning?

• Choosing distribution channels

• Setting the price point

• Determining the value proposition

• Identifying the target market

Which of the following is NOT a characteristic that affects product desirability?

• Styling

• Quality

• Location

• Accessories

How do companies typically differentiate their product lines?

• By changing the product color

• By altering the product size

• By associating them with different levels of brand quality

• By offering different price points

What additional service can enhance the primary value proposition of a product?

• Extended warranties

• Discount coupons

• Free samples

• Social media promotions

Why is it important to align the product with customer desires?

• To expand the product line

• To increase production efficiency

• To reduce marketing costs

• To effectively market and drive sales