Snack Demand Increasing Amid Pandemic, Mars Wrigley Says

The video discusses how COVID-19 has influenced consumption habits in emerging markets, particularly in the snack category. It highlights shifts in purchasing behaviors towards digital orders and larger pack sizes. Mars Inc. has maintained solid performance due to its diverse portfolio, despite some impact on the gum segment. The company is adapting to health trends by offering healthier snack options. Supply chain challenges are addressed with creative solutions, ensuring continued operations and product availability.

What has been a significant change in consumer behavior regarding treat and snack purchases during the pandemic?

• Decrease in snack consumption

• Shift towards digital ordering

• More purchases of single packs

• Increased visits to convenience stores

How has Mars Inc.'s diverse portfolio helped the company during the pandemic?

• By closing down less profitable segments

• By reducing the number of product offerings

• By balancing performance across different segments

• By focusing solely on the confectionery segment

Which segment of Mars Inc.'s business was most affected by the lockdowns?

• Pet care

• Food

• Gum

• Snacks

What trend has emerged as people focus on fitness during the pandemic?

• Increased consumption of sugary snacks

• More frequent dining out

• A shift towards healthier snacking options

• A decline in home-cooked meals

How is Mars Inc. addressing the demand for healthier snacks?

• By reducing the variety of snack sizes

• By focusing only on traditional snacks

• By introducing new partnerships like with Kind Bar

• By discontinuing chocolate products

What was one of Mars Inc.'s top priorities during the pandemic?

• Expanding into new markets

• Reducing product lines

• Increasing prices

• Ensuring the health and safety of associates

How has Mars Inc. managed supply chain disruptions during the pandemic?

• By finding creative solutions and shifting to digital

• By reducing workforce

• By halting production

• By closing factories