How Do You Spell Success? E.T.H.I.C.S. - Part 5-Connection

The video emphasizes the importance of building relationships in business, highlighting goodwill as a key factor. It discusses the need to adapt to change, using trust as a foundation for long-term connections. An example of a successful customer relationship with a Buick dealer illustrates the power of trust and reputation. The video also advises identifying and strengthening weak links in business operations.

What is considered a key factor in building long-term business connections?

• Marketing

• Trust

• Innovation

• Profitability

According to the speaker, what is the most challenging aspect for companies when dealing with change?

• Planning

• Adapting

• Anticipating

• Acting

What phrase did Andy Grove, former CEO of Intel, use to emphasize the importance of adaptation?

• Adapt or Die

• Change or Fail

• Evolve or Dissolve

• Innovate or Perish

In the example provided, what gesture did the Buick dealer make to enhance customer loyalty?

• Sending flowers

• Giving a gift card

• Offering a discount

• Providing free maintenance

What percentage of Ray's business is conducted online or over the phone?

• 70%

• 50%

• 60%

• 80%

What hiring strategy does Tom Peters suggest to strengthen a team?

• Hire people with similar skills

• Hire people with different backgrounds

• Hire people whose strengths are your weaknesses

• Hire people with more experience

What should businesses focus on to maintain strong relationships?

• Increasing profits

• Building genuine connections

• Expanding market reach

• Enhancing product features