How to run an innovative campaign

How to run an innovative campaign

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

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The transcript describes a situation where the Tea Party's agenda threatened to close a municipal library. In response, a group of individuals launched a creative social media campaign, ironically promoting book burning to highlight the severity of the library closure. This campaign gained national attention, leading to a significant increase in voter turnout and ultimately overturning the Tea Party's tax agenda, saving the library. The story illustrates the power of social media and the impact of creative grassroots efforts.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main agenda of the Tea Party that led to public concern?

Promoting book reading

Increasing public spending

Building new libraries

Reducing taxes and public spending

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the group of individuals initially respond to the library closure threat?

By launching a book donation drive

By writing letters to the government

By organizing protests

By using social media to promote book burning

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the ironic message behind the book burning campaign?

To promote digital libraries

To highlight the importance of free speech

To equate library closure with book burning

To encourage more people to read

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of the campaign against the Tea Party's agenda?

The Tea Party's agenda was upheld

The campaign had no impact

The library was closed

The library was saved

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What key lesson can be learned from the campaign's success?

Creativity and social media can drive national change

Social media is ineffective for local issues

Only corporations can influence public opinion

Large budgets are necessary for impactful campaigns