John Benton - A Whole New Level of Engagement

John Benton, a media professor, discusses his passion for storytelling and information design, especially when media becomes physical through devices like phones and VR. He emphasizes the importance of integrating writing, design, and coding to create engaging media experiences. Benton expresses concern over media's hypnotic effects but is enthusiastic about the creative potential of new tools, which allow for deeper audience engagement.

What is John Benton's primary interest in the field of media?

• Augmented Reality

• Virtual Reality

• Storytelling and information design

• Filmmaking

What technological advancement shifted John Benton's focus in media?

• The release of touch screen devices like iPads and iPhones

• The rise of social media platforms

• The introduction of VR headsets

• The development of 3D movies

According to Benton, what is crucial when creating media content?

• Prioritizing storytelling over technology

• Using traditional filmmaking techniques

• Focusing solely on visual design

• Writing, designing, and coding simultaneously

What concern does Benton express about modern media?

• It is becoming too interactive

• It is too expensive to produce

• It lacks creative potential

• It is becoming hypnotic in both good and bad ways

What does Benton find more enjoyable than consuming media?

• Listening to music

• Creating media with new tools

• Watching traditional films

• Reading books