A Blended Family in Media

A Blended Family in Media

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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Quizizz Content

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AT&T is refocusing on 5G by divesting its media assets, including CNN and HBO, to Discovery. This move follows costly acquisitions of DIRECTV and Time Warner, which did not yield expected results. Discovery, led by David Zasloff, continues to grow its media presence. The merger raises questions about the future of streaming services like HBO Max and Discovery Plus. Meanwhile, Amazon is in talks to acquire MGM, signaling its entertainment ambitions. The M&A market is highly active, with potential moves from Comcast and Viacom.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for AT&T's decision to sell its Warner Media division?

To merge with Comcast

To acquire new streaming platforms

To expand its media portfolio

To focus more on its 5G business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which two companies are merging as a result of AT&T's media division sale?

Discovery and HBO

AT&T and Disney

Warner Media and Discovery

Warner Media and Netflix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential outcome of the Warner Media and Discovery merger?

HBO Max and Discovery Plus might be combined

Discovery will sell its streaming platform

Netflix will acquire Discovery

AT&T will regain control of Warner Media

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is Amazon reportedly interested in acquiring?

Scripps Networks

Comcast

MGM

Viacom

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the increased activity in the M&A market suggest about the media industry?

Streaming services are declining in popularity

It is becoming less competitive

There is a focus on traditional media

Companies are seeking to expand their entertainment portfolios