HomeAdvisor Aims for Unicorn Status

The transcript discusses the growth potential of a business in a $300-$400 billion market, focusing on investments, marketing strategies, and the use of TV advertising to reach core audiences. It highlights the challenges of maintaining margins while expanding and explores the rationale behind potential acquisitions and partnerships. Future plans include continued investment and strategic growth, with a focus on leveraging unique business engines and platforms.

What is the estimated market size discussed in the video?

• $300 to $400 billion

• $100 to $200 billion

• $500 to $600 billion

• $700 to $800 billion

What percentage of service requests does the company currently handle?

• 5 to 7%

• 3 to 5%

• 7 to 9%

• 1 to 3%

Why does the company invest heavily in television advertising?

• To focus on digital marketing

• To reach a younger audience

• To target baby boomers with discretionary income

• To reduce overall marketing costs

What is the company's return on investment from TV advertising?

• Uncertain ROI

• Highly positive ROI

• Break-even ROI

• Negative ROI

What was the outcome of the company's offer to acquire Angie's List?

• Successful acquisition

• Unsuccessful offer

• Joint venture

• Partnership agreement

What is the company's strategy for generating new business leads?

• Relying on traditional marketing

• Developing partnerships with other platforms

• Expanding internationally

• Focusing solely on acquisitions

What is the company's stance on needing more capital for growth?

• Continuing to invest aggressively

• Planning to reduce investments

• No additional capital needed

• Seeking to downsize operations