Writing a Document versus Making a Presentation

Bill Carmody explains the differences between writing a document and making a presentation in a business context. Documents are ideal for detailed, specific information, legal matters, and when a paper trail is needed. Presentations are better for emotional appeals, selling ideas, and when visuals are more impactful. The choice depends on whether the focus is on data or emotion, with documents being more suitable for data-driven communication and presentations for emotional engagement.

What is a key reason to choose writing a document over making a presentation?

• To appeal emotionally to an audience

• To sell an idea or proposal

• To create a paper trail for legal matters

• To engage visual learners

When is it more effective to make a presentation rather than write a document?

• When the details and data are crucial

• When you need to create a legal record

• When emotional appeal and visuals are important

• When establishing a policy or procedure

Which type of learner benefits most from a presentation?

• Auditory learners

• Logical learners

• Textual learners

• Mathematical learners

What should guide your choice between a document and a presentation?

• The length of the content

• The emotional or data-driven nature of the message

• The availability of technology

• The number of people in the audience

What is a disadvantage of using a presentation to solidify a deal?

• It is often too vague

• It is difficult to create

• It lacks emotional appeal

• It is too detailed