Shanghai Disneyland Sells Out for Opening Day

Shanghai Disneyland Sells Out for Opening Day

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Disney's significant investment in China, focusing on the growing middle class and the importance of localizing theme parks. It highlights lessons learned from Euro Disney and the integration of films and theme parks into Disney's business model. Additionally, it covers the influence of media companies, including Disney, on the veto of discriminatory legislation in Georgia.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key lesson Disney learned from Euro Disney that they are applying to their parks in China?

Focus on global characters

Keep local traditions and customs

Reduce investment in theme parks

Increase ticket prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Disney extend its film franchises beyond movies?

By selling merchandise

By integrating them into theme parks

By launching new TV channels

By creating video games

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason media companies, including Disney, pressured the Governor of Georgia to veto a piece of legislation?

To promote new tax incentives

To increase tourism in the state

To protect film and television production in Georgia

To support local businesses

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role do large companies like Disney play in influencing legislation?

They provide financial support to political campaigns

They lobby for international trade agreements

They use their platform to apply pressure on political decisions

They create public awareness campaigns

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for companies like Disney to be sensitive to their workforce and business conditions?

To increase their market share

To adapt to diverse community needs

To maintain a positive public image

To ensure compliance with international laws