Entercom Rebrands to Audacy, Sees Growth in Podcasting

Odyssey, formerly Entercom Communications, rebranded to expand into podcasts and sports betting. The company has formed significant partnerships, including with BET MGM and FanDuel, to leverage its large sports radio platform. Despite the pandemic's challenges, Odyssey's digital and podcasting sectors have grown, while local sales have struggled. The company is optimistic about recovery and future growth.

What was the primary reason for Entercom Communications changing its name to Odyssey?

• To reduce operational costs

• To focus solely on radio broadcasting

• To expand into new business areas like podcasts and sports betting

• To merge with another company

Why is the sports betting space appealing to Odyssey?

• They want to exit the radio business

• They have the largest sports radio platform in the US

• They are looking to enter the television market

• They have a small sports radio platform

Which company did Odyssey partner with for a significant radio advertising deal?

• Rush Street Interactive

• FanDuel

• BET MGM

• CBS Radio

How did the pandemic affect Odyssey's local business?

• It had no impact on local sales

• It led to a significant increase in local sales

• It resulted in the closure of local stations

• It caused a decline in local sales

What percentage of Odyssey's local advertisers were sidelined in December?

• 42%

• 25%

• 60%

• 10%

Which business areas are rapidly emerging for Odyssey post-pandemic?

• Print media

• Retail sales

• Digital audio and podcasting

• Television broadcasting

What is Odyssey's outlook for the future as vaccines continue to roll out?

• They expect a decline in all business areas

• They foresee growth in digital, podcasting, and sports betting

• They anticipate a reduction in radio station numbers

• They plan to exit the sports betting market