Bass Diffusion Model

The Bass diffusion model, developed by Frank Bass in 1969, extends the diffusion of innovations theory by examining how new technologies are adopted in society. It identifies two adopter types: innovators and imitators, each with a coefficient to estimate adoption speed and consistency. The model reveals a consistent S-shaped adoption curve, unaffected by managerial decisions, making it useful for predicting technology diffusion, such as social media, in new populations.

Who developed the Bass diffusion model?

• Everett Rogers

• Geoffrey Moore

• Frank Bass

• Clayton Christensen

What are the two types of adopters identified in the Bass diffusion model?

• Leaders and laggards

• Pioneers and followers

• Innovators and imitators

• Early adopters and late adopters

What do the coefficients in the Bass model estimate?

• The lifespan of a technology

• The speed and consistency of adoption

• The cost of technology

• The market size

What shape does the adoption curve in the Bass model typically take?

• Linear

• Bell-shaped

• Exponential

• S-shaped

How is the Bass diffusion model useful in modern contexts?

• It predicts the spread of new technologies

• It forecasts weather patterns

• It estimates population growth

• It predicts stock market trends