Product Positioning

Product Positioning

Assessment

Interactive Video

University

Easy

Created by

Quizizz Content

Used 1+ times

FREE Resource

The video tutorial discusses product positioning, explaining its significance in differentiating products in a competitive market. It outlines the benefits of effective positioning, such as targeted marketing, brand perception, and competitive advantage. The tutorial provides steps for positioning a brand, including understanding the market, identifying unique selling points, and defining the target audience. It emphasizes aligning the marketing mix with positioning and the need for regular monitoring and adjustments, using Netflix as a case study.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of product positioning?

To reduce the number of competitors

To expand the product line

To occupy a distinctive place in consumers' minds

To increase production costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does effective product positioning benefit targeted marketing?

By eliminating competition

By increasing the number of products

By reducing advertising costs

By understanding and engaging the right customers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which benefit of product positioning can influence a product's price point?

Brand perception

Pricing strategy

Targeted marketing

Differentiation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in positioning your brand in the market?

Developing a positioning statement

Understanding the market

Setting a competitive price

Aligning the marketing mix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a unique selling point (USP)?

A feature that increases the product's weight

A feature that makes a product similar to competitors

A feature that reduces production costs

A feature that sets a product apart from competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to align the marketing mix with your positioning?

To reduce the cost of production

To increase the number of distribution channels

To ensure consistency across product, price, place, and promotion

To expand the product line

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Netflix adjust its positioning to adapt to the global market?

By reducing subscription prices

By partnering with traditional video rental stores

By producing localized content for different regions

By increasing the number of DVDs available