What is the primary goal of product positioning?
Product Positioning

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To reduce the number of competitors
To expand the product line
To occupy a distinctive place in consumers' minds
To increase production costs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does effective product positioning benefit targeted marketing?
By eliminating competition
By increasing the number of products
By reducing advertising costs
By understanding and engaging the right customers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which benefit of product positioning can influence a product's price point?
Brand perception
Pricing strategy
Targeted marketing
Differentiation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in positioning your brand in the market?
Developing a positioning statement
Understanding the market
Setting a competitive price
Aligning the marketing mix
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a unique selling point (USP)?
A feature that increases the product's weight
A feature that makes a product similar to competitors
A feature that reduces production costs
A feature that sets a product apart from competitors
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to align the marketing mix with your positioning?
To reduce the cost of production
To increase the number of distribution channels
To ensure consistency across product, price, place, and promotion
To expand the product line
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Netflix adjust its positioning to adapt to the global market?
By reducing subscription prices
By partnering with traditional video rental stores
By producing localized content for different regions
By increasing the number of DVDs available
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