Black Friday Spending Decreases for the First Time

The video discusses a report by Adobe Analytics, highlighting a decline in Black Friday sales for the first time. Online spending reached $8.9 billion, slightly less than the previous year. Supply chain issues and early spending are cited as potential causes. Electronics faced significant stock shortages, while mobile shopping saw a notable increase, with 44.4% of sales made via smartphones.

What was the total amount spent by online shoppers during Black Friday this year?

• $9.0 billion

• $9.5 billion

• $8.9 billion

• $8.5 billion

Which factor is suggested as a potential cause for the decline in Black Friday sales?

• Increased advertising costs

• Supply chain issues

• Reduced consumer interest

• Higher taxes

By what percentage have out-of-stock messages increased since January 2020?

• 130%

• 124%

• 110%

• 100%

When did many stores and e-tailers start their sales and promotions?

• November

• October

• December

• September

What percentage of Black Friday sales were made from smartphones this year?

• 34.4%

• 64.4%

• 44.4%

• 54.4%