Susan Arnold to Succeed Bob Iger as Disney Chairman

Susan Arnold to Succeed Bob Iger as Disney Chairman

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Susan Arnold's appointment as Disney's board chair, highlighting her extensive experience and the significance of separating the roles of chairman and CEO. It explores Disney's strategic focus on streaming, led by CEO Bob Chapek, while maintaining traditional theatrical releases. The video emphasizes the importance of Arnold's oversight in guiding Disney's future direction, particularly in balancing streaming growth with traditional business models.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of Susan Arnold's appointment as the chair of Disney's board?

It marks the first time a woman has held the position.

It signifies a return to separating the roles of chairman and CEO.

It suggests a move away from consumer-focused strategies.

It indicates a shift towards more traditional business practices.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might Susan Arnold's background influence Disney's strategic direction?

By emphasizing the importance of consumer products and marketing.

By reducing Disney's investment in streaming services.

By prioritizing international expansion over domestic growth.

By focusing on expanding Disney's theme parks.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Bob Chapek's stance on the future of Disney's business model?

He sees streaming as the future of Disney's business.

He plans to expand Disney's physical retail presence.

He intends to reduce Disney's digital content offerings.

He believes in maintaining a focus on traditional theatrical releases.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Disney Plus face in its growth strategy?

Competing with traditional cable networks.

Reducing its focus on theatrical releases.

Increasing its subscriber base beyond 118 million.

Expanding its physical retail stores.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change in movie release strategy has Bob Chapek implemented?

Extending the theatrical release window to 90 days.

Eliminating online releases entirely.

Focusing solely on theatrical releases without online options.

Releasing movies online within 30 to 45 days of theatrical release.