GCSE Secondary English Age 13-17 - Vocabulary: Bias - Explained

The transcript discusses how writers use persuasion to make one viewpoint seem more favorable than another. It provides an example of how advertisements often highlight only the benefits of a product or service, omitting any drawbacks, to persuade the audience.

What is the main objective of persuasive writing?

• To convince the reader that one viewpoint is better

• To describe a process in detail

• To inform the reader about a topic

• To entertain the reader with a story

Why might a writer choose to use persuasive writing?

• To narrate a personal story

• To list facts and figures

• To provide a balanced view

• To change the reader's opinion

In what context might you encounter persuasive writing?

• In an advertisement

• In a fictional novel

• In a scientific research paper

• In a historical documentary

What is often omitted in persuasive advertisements?

• The brand name of the product

• The benefits of the product

• The price of the product

• The drawbacks of the product

Which of the following is NOT a characteristic of persuasive writing?

• Focusing on one viewpoint

• Convincing the reader

• Highlighting benefits

• Presenting both sides equally