Apple Stores Hit With Customer Service Complaints

Apple Stores Hit With Customer Service Complaints

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

Angela Ahrendts aimed to transform Apple stores into luxury spaces, but this led to challenges in customer service and store experience. With Deirdre O'Brien as the new retail chief, Apple hopes to return to its successful roots. Ahrendts' departure was voluntary, citing family reasons, and Apple is optimistic about future retail changes.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main changes Angela Ahrendts implemented in Apple stores?

Reducing the number of products available

Introducing self-checkout kiosks

Transforming them into luxury emporiums

Expanding the Genius Bar

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the hopes under the new retail chief, Deirdre O'Brien?

To increase the number of luxury products

To close underperforming stores

To return to Apple's successful retail roots

To focus solely on online sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the online ordering experience changed according to the transcript?

It has become simpler

It has been discontinued

It has remained the same

It has become more complicated

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one reason Angela Ahrendts gave for her departure from Apple?

Desire to start her own company

Health issues

Spending more time with family

Pursuing a political career

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the general sentiment among Apple employees after the leadership change?

Fear of job cuts

Concern over increased workload

Indifference to the change

Optimism for positive changes