The Power of a Call to Action

The video tutorial explains the concept of a call to action, which encourages people to act or speak. It highlights the Slip Slop Slap campaign as a historical example and describes characteristics of effective calls to action, such as repetition and alliteration. Famous examples like Martin Luther King's 'I Have A Dream' and Nike's 'Just Do It' are mentioned. The tutorial concludes with tips on creating your own call to action, emphasizing brainstorming and testing.

What is the primary purpose of a call to action?

• To entertain the audience

• To encourage a specific action or response

• To summarize a story

• To provide detailed information

Which campaign is mentioned as an example of a successful call to action?

• Make Love, Not War

• Just Do It

• Slip Slop Slap

• Yes, We Can

What are some techniques used in effective calls to action?

• Ambiguous and vague statements

• Repetition, rhyme, and alliteration

• Complex language and jargon

• Long and detailed explanations

Which historical figure's speech is cited as an iconic call to action?

• Mahatma Gandhi

• Winston Churchill

• Martin Luther King Jr.

• Nelson Mandela

What is a recommended step in creating an effective call to action?

• Brainstorm and test ideas with others

• Focus solely on visual elements

• Use complex and technical terms

• Avoid feedback from others