The Very First Time I Gave It Up For Free

The speaker shares a personal story about taking a significant risk by offering services for free to win a business deal with AT&T. Despite initial fear and financial constraints, the decision to invest $50,000 in a fully produced video paid off, as the client appreciated the bold approach and respected the effort. The speaker emphasizes the importance of taking risks to deliver real value and stand out, encouraging others to embrace fear and give their best efforts for potential rewards.

What was the speaker's main concern when deciding to offer services for free?

• Losing existing clients

• Financial instability

• Lack of team support

• Competition from other companies

What was the unique strategy the speaker used to win the AT&T business?

• Conducting a market survey

• Producing a full video demonstration

• Creating a detailed presentation

• Offering a discount

How did the creative team react to the speaker's proposal?

• They were excited

• They were confused

• They were hesitant

• They were indifferent

What was the client's reaction to the speaker's video presentation?

• They appreciated it

• They criticized it

• They ignored it

• They rejected it

According to the speaker, what is a key benefit of taking risks in business?

• Reduced workload

• Increased competition

• Long-term rewards and respect

• Immediate financial gain