Revolutionizing Mobile Television: The Launch of Satellite Digital TV in South Korea

The transcript discusses the launch of TU Media in South Korea, highlighting its potential to revolutionize the telecommunications industry with its Satellite Digital Multi Broadcasting (SDMB) technology. Despite being unidirectional, SDMB offers superior video quality at a lower cost compared to 3G services. The service is currently limited to a few compatible handsets, with pricing set competitively. Challenges include securing deals with broadcasters and addressing satellite blind spots. The future of cell phone TV remains uncertain, but it is expected to become integral to daily life.

What is the primary goal of the TU Media project launched in South Korea?

• To replace existing 3G networks

• To find a new growth application for the telecommunications industry

• To provide free TV services

• To compete with terrestrial DMB technology

What is a key feature of SDMB technology used by TU Media?

• It is unidirectional, receiving signals directly from satellites

• It uses terrestrial towers for signal transmission

• It is only compatible with 3G networks

• It allows two-way communication with satellites

Which of the following is a challenge faced by TU Media in expanding its service?

• Lack of compatible handsets

• High subscription costs

• Limited video quality

• Difficulty in signing deals with major broadcasters

What is a potential issue with satellite-based services like SDMB in urban areas?

• Excessive data usage

• Limited audio channels

• Interference from other wireless networks

• Satellite blind spots caused by tall buildings

What is the expected future trend for mobile TV according to the transcript?

• It will become a significant part of daily life

• It will only be used for emergency broadcasts

• It will remain a niche market

• It will be replaced by radio services