The Pizza Wars

The video explores the competitive landscape of the 1990s pizza industry, focusing on the major players: Pizza Hut, Domino's, and Little Caesars. It highlights Little Caesars' value-driven strategy, Pizza Hut's aggressive Bigfoot Pizza campaign, and Domino's failed Dominator attempt. The video concludes with the decline of giant pizzas and the evolution of new strategies, such as Domino's pizza tracker, which eventually led to Domino's overtaking Pizza Hut in sales.

Which pizza chain was known for its family-friendly dining experience in the 1990s?

• Pizza Hut

• Little Caesars

• Papa John's

• Domino's

What was the unique selling proposition of Little Caesars in the 1990s?

• Value for money with 'Pizza Pizza'

• Stuffed crust pizza

• Fast delivery

• Dine-in experience

What was the name of the large pizza introduced by Little Caesars?

• Mega Slice

• Big Big Cheese

• Bigfoot Pizza

• Dominator

How did Pizza Hut respond to Little Caesars' 'Big Big Cheese'?

• Reduced prices

• Introduced the 'Dominator'

• Offered free delivery

• Launched the 'Bigfoot Pizza'

What was a major marketing tool used by Pizza Hut for the 'Bigfoot Pizza'?

• Flyers

• Radio jingles

• Television ads

• Social media campaigns

What was the main issue with Domino's 'Dominator' pizza?

• It was too expensive

• It couldn't fit in delivery cars

• It tasted bad

• It was too small

Which pizza chain introduced the 'Dominator'?

• Pizza Hut

• Little Caesars

• Domino's

• Papa John's

What innovation helped Domino's rise in the pizza industry post-1990s?

• Stuffed crust pizza

• Dine-in experience

• Pizza tracker

• Giant pizzas

Which pizza chain eventually overtook Pizza Hut in sales?

• Little Caesars

• Domino's

• Papa John's

• California Pizza Kitchen

What was the fate of the 'Big Big Cheese', 'Bigfoot', and 'Dominator' pizzas?

• They were sold internationally

• They became permanent menu items

• They were discontinued

• They were rebranded