Digitalisierung + Unternehmensidentität = Fluidität

The video explores the concept of identity, both personal and corporate, emphasizing its dependence on external perception and dialogue. It discusses how digitization impacts corporate identity, making it more fluid and challenging to maintain due to rapid technological changes. The media industry is highlighted as an example of identity crisis due to the internet. Strategies for redefining identity, focusing on customer needs, are proposed, concluding that identity is about creating value through dialogue.

What is a key factor in the creation of identity according to the introduction?

• Financial stability

• Technological advancement

• External environment perception

• Internal self-perception

How does digitization affect the identity of companies?

• It makes identity more rigid

• It dematerializes companies

• It reduces the need for human resources

• It eliminates the need for factories

What is one limitation of increased creative power in companies due to digitization?

• Lack of skilled workers

• Increased competition

• Dependence on external perception

• Higher operational costs

What challenge do companies face with rapid technological changes?

• Loss of customer base

• Difficulty in adapting identity

• Increased production costs

• Decreased innovation

How has the internet affected regional newspapers?

• Reduced their publication frequency

• Challenged their information sovereignty

• Made them more profitable

• Increased their readership

What is a common reaction of publishers to the challenges posed by digitization?

• Investing in new technologies

• Expanding to new markets

• Increasing print circulation

• Remaining in a state of shock

What is suggested as a stable basis for a company's identity in dynamic times?

• Technological innovation

• Employee satisfaction

• Customer needs

• Financial performance

How do companies like Facebook and Google define their identity?

• By expanding globally

• By reducing costs

• By meeting customer needs

• By focusing on product quality

What is a key element in creating a functioning identity?

• Reducing workforce

• Maximizing profits

• Expanding market share

• Creating value

What should individuals consider when redefining their identity?

• Their career aspirations

• Their responsibilities to others

• Their personal interests

• Their financial goals