Page Rank

The video tutorial explains the significance of managing web presence for marketers. It introduces Page Rank as a method to rank websites based on relevance and importance, which is determined by the number of links among a site's pages. A well-connected website can achieve a high Page Rank, improving search engine rankings and making the site easier to find online.

Why is it important to manage your web presence effectively?

• To ensure your message is communicated clearly

• To reduce website traffic

• To increase the cost of website maintenance

• To make the website less accessible

What is Page Rank primarily used for?

• To determine the number of website visitors

• To rank websites based on relevance and importance

• To design website graphics

• To calculate website loading speed

How does Page Rank determine the importance of a website?

• By the site's domain age

• By the site's color scheme

• By the number of links among the site's pages

• By the number of images on the site

What is a benefit of having a high Page Rank?

• Decreased website security

• Increased website loading time

• Higher search engine rankings

• More complex website navigation

What does a well-connected website structure lead to?

• Decreased website traffic

• Higher Page Rank

• Lower Page Rank

• No change in Page Rank