The Mere Exposure Effect: The Science Behind Ads

What is the mere exposure effect primarily about?

• Forgetting things with repeated exposure

• Disliking things with repeated exposure

• Liking things more with repeated exposure

• Ignoring things with repeated exposure

Which of the following is NOT a reason for the mere exposure effect?

• Certainty

• Perceptual fluency

• Complexity

• Familiarity

Who is credited with discovering the mere exposure effect?

• Carl Jung

• Sigmund Freud

• B.F. Skinner

• Robert Zajonc

How can advertisers enhance the effect of exposure?

• By reducing the number of exposures

• By combining exposure with pleasant stimuli

• By increasing the speed of exposure

• By using unpleasant stimuli

What does the artist Banksy suggest about public advertisements?

• They are ineffective

• They should be banned

• They belong to the public

• They should be more colorful