Add More Value

The video discusses the secret to success in business, which is to add more value than expected. This value is not just about products or services but involves doing the unexpected and simple acts of kindness that people remember. The focus is on gratitude, surprise, and delight, which lead to customer loyalty. Treating customers as individuals rather than just accounts ensures they return repeatedly. Bill Carmody concludes the video by summarizing these key points.

What is the key to success in business according to the video?

• Adding more value than expected

• Providing excellent customer service

• Offering the lowest prices

• Having the best product

Which of the following is NOT mentioned as a way to add value?

• Sending a thank you note

• Remembering a customer's birthday

• Offering discounts

• Providing unexpected delights

What are the three elements that keep you memorable in business?

• Quality, Price, and Speed

• Gratitude, Surprise, and Delight

• Innovation, Efficiency, and Reliability

• Trust, Honesty, and Integrity

Why do customers return to a business repeatedly?

• Due to convenient location

• Because of low prices

• Due to extensive advertising

• Because they are treated as individuals

What differentiates businesses in a competitive market?

• The number of products offered

• The amount spent on marketing

• The personal touch and individual treatment

• The size of the business