How Google Sold Out

How Google Sold Out

Assessment

Interactive Video

Computers

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

The video explores Google's pervasive influence in modern life, detailing its evolution from a search engine to a data-driven advertising giant. It discusses the ethical concerns surrounding Google's monetization strategies, particularly its role in surveillance capitalism. The video highlights the impacts of data collection on privacy, behavior, and free will, questioning the value of personal data and Google's ethical stance.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main question raised about Google in the introduction?

Is Google the most profitable company?

Is Google a monopoly?

Is Google evil?

Is Google the best search engine?

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What innovation did Larry Page and Sergey Brin introduce to improve search engines?

Ranking pages by keyword frequency

Using a web of links to determine page importance

Allowing companies to buy higher rankings

Creating a pay-to-play system

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of Google's early ethical concerns when monetizing their search engine?

Allowing companies to artificially buy higher search rankings

Charging users for search results

Collecting user data without consent

Displaying too many ads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is 'surveillance capitalism' as introduced in the video?

A government program for monitoring citizens

An economic order using human experience as raw material

A type of capitalism focused on physical security

A system where companies sell surveillance equipment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Google use personal data in its advertising strategies?

To sell data to third-party companies

To avoid showing ads to users

To create generic ads for all users

To tailor ads specifically to each user

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one potential harm of Google's data practices mentioned in the video?

Limited access to Google's services

Decreased quality of search results

Exploitative pricing based on personal data

Increased cost of internet services

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What societal impact does the video suggest Google's influence might have?

Increased innovation in technology

Improved global communication

Enhanced educational resources

Spread of misinformation and radicalization