Instagram v Facebook

The video tutorial compares Instagram and Facebook, highlighting their similarities and differences for businesses. It covers user demographics, content formats, advertising capabilities, engagement strategies, and sales opportunities. The tutorial provides guidance on choosing the right platform based on business needs and audience, emphasizing the importance of leveraging each platform's unique features for maximum reach and engagement.

Which age group is most popular on Facebook?

• 45 to 54 years old

• 35 to 44 years old

• 25 to 34 years old

• 18 to 24 years old

What type of content is Instagram primarily focused on?

• Text updates

• Podcasts

• Long-form articles

• Visual content like photos and videos

How does Facebook's advertising platform differ from Instagram's?

• Instagram ads are not integrated into the user feed

• Facebook allows retargeting of website visitors

• Instagram ads are more text-based

• Facebook ads are less targeted

Which platform is better for group engagement?

• Facebook

• Instagram

• Twitter

• LinkedIn

What feature does Instagram offer for direct shopping?

• Marketplace

• Product tagging in posts and stories

• Auction listings

• Direct messaging sales

For a business targeting an audience under 35, which platform is generally recommended?

• LinkedIn

• Twitter

• Facebook

• Instagram

What is a unique feature of Facebook that can be used for community building?

• Instagram Stories

• Facebook Groups

• Twitter Threads

• LinkedIn Articles