Smart Definition

The video explains the SMART framework for setting effective goals, which stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Each quality is detailed with examples, emphasizing the importance of clarity, measurable criteria, attainability, relevance, and deadlines. The video also demonstrates applying the SMART framework in a digital marketing context, breaking down goals and objectives to increase website traffic.

What does the 'S' in SMART stand for?

• Simple

• Specific

• Strategic

• Sustainable

Which of the following is an example of a measurable goal?

• Read whenever possible

• Read one book per month

• Read a variety of genres

• Read more books

Why is it important for a goal to be achievable?

• To avoid any challenges

• To guarantee success

• To stretch abilities but remain possible

• To ensure it is easy to accomplish

How does a relevant goal benefit an individual or business?

• It ensures immediate success

• It is easy to achieve

• It aligns with current trends

• It aligns with long-term vision

What does it mean for a goal to be time-bound?

• It has no deadline

• It has a specific deadline

• It can be achieved anytime

• It has a flexible deadline

In the digital marketing example, what is the specific goal mentioned?

• Increase website traffic by 30% over the next quarter

• Increase website traffic by 50%

• Increase social media followers by 30%

• Increase email subscribers by 30%

What is one of the objectives to achieve the digital marketing goal?

• Focus on offline marketing strategies

• Increase monthly blog posts from 4 to 8

• Implement a PPC campaign with a budget of £500

• Reduce blog posts to 2 per month