'Captain America: Civil War' Aims at $200 Million Opening

'Captain America: Civil War' Aims at $200 Million Opening

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses the box office predictions for a Marvel movie, highlighting Disney's successful strategy with franchises like Marvel, Pixar, and Lucasfilm. It compares Marvel's cinematic universe to DC's, noting Marvel's success in balancing humor and plot. The financial aspects of movie production, including actor salaries, are explored. The global market's reliance on franchises, especially with China's growing influence, is discussed. Finally, potential box office surprises for the summer are speculated, with movies like Jason Bourne and The Secret Life of Pets mentioned.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the forecasted opening weekend earnings for the Marvel movie discussed?

150,000,000 to 170,000,000

180,000,000 to 200,000,000

100,000,000 to 120,000,000

200,000,000 to 220,000,000

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy has Disney pursued in the movie-making business?

Focusing on independent films

Investing in new directors

Aggressive acquisition of franchises

Reducing production budgets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Marvel considered more successful than Warner Brothers in creating a cinematic universe?

Warner Brothers lacks financial resources

Warner Brothers focuses on TV shows

Marvel has more popular characters

Marvel movies are more humorous and balanced

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What allows Marvel to take risks on films like Ant Man or Doctor Strange?

Focus on animated movies

Strong box office performance of ensemble films

Low production costs

Partnership with Warner Brothers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market is expected to become the largest for movies after North America?

China

South America

India

Europe