Robin Wright and Karen Fowler on Creating a Mission Driven Brand

The video discusses the launch and mission of a sustainable sleepwear company, Pour La Femme, co-founded by Robin Wright and Karen Flower. The company focuses on slow fashion, fair trade, and empowering women in conflict regions. It emphasizes transparency through QR codes and aims to educate consumers on sustainable practices. The founders share challenges and advice for entrepreneurs, highlighting the importance of staying true to their ethos. The pandemic's impact on consumption patterns and the company's future legacy are also explored.

What motivated Robin Wright and Karen Flower to start Polar Fame?

• To support charitable organizations for women in conflict regions

• To create a luxury brand

• To focus solely on local markets

• To compete with fast fashion brands

What is a key aspect of Polar Fame's ethos?

• Exclusive designer collections

• Slow fashion and fair trade

• Mass production

• Fast fashion

How does Polar Fame ensure transparency in their production process?

• By offering discounts for bulk purchases

• By providing a QR code that tracks the garment's journey

• By collaborating with celebrity designers

• By using only local materials

What is the primary goal of Polar Fame's 'give work' program?

• To reduce production costs

• To empower women by providing them with work opportunities

• To expand into new markets

• To provide handouts to women in conflict regions

What is a significant change Polar Fame has made to reduce waste?

• Outsourcing production to cheaper locations

• Using biodegradable plastic for packaging

• Increasing production speed

• Using non-biodegradable materials

What shift is Karen Flower observing in consumer behavior?

• Consumers are less interested in sustainable products

• Consumers are becoming more educated about sustainable practices

• Consumers prefer fast fashion over sustainable options

• Consumers are indifferent to the origins of their products

What advice does Robin Wright give to entrepreneurs about sustainability?

• Focus on maximizing profits

• Prioritize speed over quality

• Ignore the impact of plastic waste

• Align with like-minded people who care about the planet

What challenge did Karen Flower mention about maintaining their ethos?

• Reducing production costs

• Finding local suppliers

• Turning down contracts that don't align with their values

• Competing with fast fashion brands

How has the pandemic influenced attitudes towards fashion, according to Robin Wright?

• It has increased demand for fast fashion

• It has encouraged more wasteful practices

• It has made people more discerning and aware of sustainability

• It has had no impact on fashion consumption

What is Karen Flower's vision for the legacy of Polar Fame?

• To focus on local markets only

• To lead the change in sustainable fashion

• To prioritize profits over sustainability

• To become the largest sleepwear brand