How James Gorman Diversified Business at Morgan Stanley

The video discusses the transformation of Morgan Stanley under James Gorman, highlighting its shift from a reliance on trading and investment banking to a more diversified model including wealth management and asset management. It contrasts this with Goldman Sachs' failed attempt to diversify into consumer banking. The video also compares the revenue models of JP Morgan and Morgan Stanley, noting the latter's increased diversification since 2009.

What major strategic shift did James Gorman implement at Morgan Stanley?

• Diversification into wealth management and asset management

• Increased focus on trading and investment banking

• Expansion into consumer banking

• Reduction of retail brokerage services

In what year was Morgan Stanley heavily reliant on trading and investment banking?

• 2015

• 2005

• 2010

• 2009

What was the primary goal of Goldman Sachs' expansion into consumer banking?

• To increase trading profits

• To achieve consistent earnings and cash flow

• To focus solely on investment banking

• To reduce operational costs

Which bank's model does Goldman Sachs now aim to emulate after exiting consumer banking?

• Morgan Stanley

• Bank of America

• Citibank

• JP Morgan

How does Morgan Stanley's diversification compare to JP Morgan's?

• Morgan Stanley is more diversified than JP Morgan

• Morgan Stanley is less diversified than JP Morgan

• Morgan Stanley is not diversified at all

• Both have the same level of diversification