The role TikTok is playing on the campaign trail

How does Professor Dave Karp compare today's popular TikTok accounts?

• To leading Facebook pages

• To popular Instagram influencers

• To famous YouTube channels

• To top bloggers from 20 years ago

What was a strategic move by Obama to reach non-political audiences?

• Going on ESPN for March Madness

• Joining TikTok

• Creating a YouTube channel

• Hosting a podcast

When did Donald Trump join TikTok?

• In July

• In June

• In March

• In August

What is the general sentiment of TikTok videos about Kamala Harris and Tim Walz?

• Mixed

• Overwhelmingly negative

• Neutral

• Overwhelmingly positive

What is the key advice for political candidates using TikTok?

• Post as frequently as possible

• Avoid trying too hard to fit in

• Focus solely on entertainment content

• Use only professional video equipment