Twitter Getting Better at Moving Faster, CFO Segal Says

The transcript discusses Twitter's growth, product improvements, and advertising strategies. It highlights the company's focus on user engagement through new features like topic following and improved timelines. The challenges of moving fast and innovating are addressed, along with the impact of elections on engagement. Twitter's approach to data privacy and personalization is explored, emphasizing the balance between user experience and privacy. The transcript also covers Twitter's acquisitions and decentralized leadership approach, with a focus on retaining talent and accelerating objectives.

What new feature did Twitter introduce to enhance user experience?

• Adding a shopping cart

• Launching a music streaming service

• Allowing users to follow topics

• Introducing video calls

How did Twitter manage to achieve significant ad growth in the US?

• By reducing ad prices

• Through partnerships with major brands

• By launching a new social media platform

• By increasing political ads

What is Twitter's stance on political ads?

• They actively participate in political ads

• They do not participate in political ads

• They only allow political ads during elections

• They charge extra for political ads

What was the issue with Twitter's data privacy settings?

• They were not working as expected

• They were outdated

• They were too expensive

• They were only available in the US

What is one of the key focuses for Twitter's future advertising strategy?

• Focusing solely on video ads

• Reducing the cost of ads

• Increasing the number of ads per user

• Developing a new mobile application promotion ad format

What was the main focus of Twitter's acquisitions in 2019?

• Expanding into new markets

• Acquiring technology and talent

• Buying out competitors

• Investing in real estate

How does Twitter's leadership approach contribute to its objectives?

• By reducing the number of leaders

• By centralizing all decisions

• Through a decentralized leadership approach

• By focusing only on US operations