Are Makers of 'Angry Birds' Brilliant Strategists?

The transcript discusses Rovio's decision to turn the popular Angry Birds game into a movie, highlighting the financial risks involved and the potential for revitalizing the brand through merchandising. It covers market expectations, with predictions of the movie's box office performance and the importance of TV and toy sales. The transcript also touches on the mixed reviews from critics and the trend of game-to-movie adaptations. Finally, it explores the possibility of a sequel, noting that Rovio has invested heavily in the film's production and marketing.

Why did Rovio decide to make an Angry Birds movie?

• To enter the movie industry

• To create a new game

• To revitalize the brand and boost merchandise sales

• To compete with Disney

What is one of the key marketing strategies Rovio used for the Angry Birds movie?

• Creating a TV series

• Releasing a new game

• Launching a new app

• Partnering with fast-food chains

Which toy brand did Rovio collaborate with for the Angry Birds movie?

• Hasbro

• Mattel

• Lego

• Fisher-Price

What is the threshold for making a sequel in Hollywood according to the transcript?

• Non-existent

• Low

• Moderate

• Very high

Who is responsible for distributing the Angry Birds movie?

• Paramount

• Universal Pictures

• Sony

• Warner Bros.