HTC Up 10% on Data Deal and New Phone

HTC Up 10% on Data Deal and New Phone

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses HTC's past market success, its current challenges due to competition from Apple, Samsung, and Chinese manufacturers, and its efforts to regain relevance. HTC has struck a deal with Northrop Grumman for military-grade encryption software for business phones. The launch of the HTC 10 is crucial for the company as it faces declining revenues and a competitive market.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major factor in HTC's market success in 2011?

Innovative hardware design

Partnership with Apple

Lucrative contracts with Verizon

Aggressive marketing campaigns

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is the Chairwoman and co-founder of HTC facing challenges in regaining market relevance?

Cher Wang

Tim Cook

Lei Jun

Sundar Pichai

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are squeezing HTC at the high end of the smartphone market?

Apple and Samsung

Huawei and Xiaomi

Sony and LG

Nokia and Motorola

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of HTC's new deal with Northrop Grumman?

Military-grade encryption for business phones

Developing new smartphone hardware

Expanding into the European market

Creating a new operating system

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the launch of the HTC 10 considered crucial for the company?

It is their first 5G phone

It is a make or break product in a competitive market

It introduces a new operating system

It marks their entry into the tablet market