Ultimate Tableau Desktop Course - Beginner to Advanced Bundle - Marketing Dashboard Part 2

The video tutorial guides viewers through creating various data visualizations, including a histogram, scatter plot, doughnut chart, and a table, using customer data. It emphasizes understanding customer demographics and spending patterns to tailor marketing campaigns. The tutorial also covers assembling these visualizations into a comprehensive dashboard.

What demographic trend is observed in the customer base?

• Equal distribution across ages

• Predominantly teenagers

• Older demographic

• Younger demographic

What is the first step in creating a histogram for customer age groups?

• Set the color palette to blue teal

• Drag Income into the rows shelf

• Create a bin using the Age field

• Create a scatter plot

What color is used for the histogram blocks?

• Blue

• Green

• Red

• Teal

Which field is used to color the scatter plot?

• Customer ID

• Education

• Age

• Income

What is the purpose of creating a dummy point in the doughnut chart?

• To add a new data field

• To filter top customers

• To create a histogram

• To generate a map

How is the top 10 customers table filtered?

• By age

• By recency

• By education level

• By total purchase amount

What is the final step in formatting the dashboard?

• Add a scatter plot

• Set the size to Automatic

• Hide the map

• Arrange items in a single row