How Ads Got "Woke"

The video explores the rise of woke advertising, where brands incorporate social and political messages into their marketing strategies. It examines the historical context, starting from early feminist movements to modern-day examples, and critiques the impact of such advertising on social movements. The video also discusses how brands use woke advertising to align with consumer values, especially among Millennials and Gen Z, and the role of social media in shaping brand identities.

What is the main concern about woke advertising as discussed in the introduction?

• It is not effective in selling products.

• It mixes advertising with political messages.

• It lacks creativity.

• It is too expensive.

Which of the following is NOT considered a woke advertisement?

• Kendall Jenner's Pepsi ad

• Nike's campaign with Colin Kaepernick

• IKEA featuring a gay couple

• SpaghettiOs tweeting about Pearl Harbor

What was the 'Torches of Freedom' campaign an example of?

• A marketing stunt using feminist imagery

• A successful political movement

• A campaign for women's voting rights

• An anti-smoking campaign

How did woke advertising evolve in the 1980s?

• It stopped using social movements.

• It became less popular.

• It targeted primarily white women with 'empowertising'.

• It focused on environmental issues.

What is a potential issue with woke advertising targeting the LGBTQ+ community?

• It often uses outdated stereotypes.

• It is not visible in mainstream media.

• It reduces politics to style and consumption.

• It does not appeal to younger audiences.

What is a common criticism of brands' involvement in social justice issues?

• They focus too much on product quality.

• They ignore consumer feedback.

• They are too aggressive in their campaigns.

• They often lack genuine commitment.

How do brands use social media in the context of woke advertising?

• To avoid engaging with consumers

• To sell more products directly

• To position themselves as socially responsible

• To reduce advertising costs

What was the public reaction to the Kendall Jenner Pepsi ad?

• It was considered a financial success.

• It was ignored by most viewers.

• It was criticized for trivializing social issues.

• It was praised for its creativity.

What is a key factor driving the shift towards brand-focused advertising?

• Increased outsourcing of production

• Higher product quality

• Decreased consumer interest

• More traditional advertising methods

Why do brands often support social movements when they are least controversial?

• To genuinely support the cause

• To maximize financial safety

• To gain more media attention

• To avoid legal issues