Breaking into the livestream shopping market

What is the primary role of influencers in the context of Amazon Live?

• To manage Amazon's social media accounts

• To directly sell products to their followers through live streams

• To design new products for Amazon

• To create video content for Amazon's website

What percentage of sales do influencers earn from luxury fashion products on Amazon Live?

• 15%

• 3%

• 4%

• 10%

How does the growth of live commerce in the US compare to China?

• The US has no live commerce sales

• Both countries have similar live commerce sales

• China's live commerce sales are significantly higher than those in the US

• The US has surpassed China in live commerce sales

Which platforms are currently more popular than Amazon for live stream shopping in the US?

• Instagram and TikTok

• LinkedIn and Pinterest

• Twitter and Snapchat

• Facebook and YouTube

What is a key reason Amazon is focusing on live commerce?

• To eliminate the need for physical stores

• To attract younger consumers who trust influencers

• To reduce shipping costs

• To compete with traditional TV shopping networks