Bitesize Business English #3: Advertisement

The video tutorial explains the concept of advertisement, describing it as any media form that persuades people to buy a product or service. It provides examples, such as a person being a walking advertisement for a brand. The tutorial also covers the shortened terms 'advert' and 'ad', commonly used in various contexts like television, magazines, and recruitment.

What is the primary purpose of an advertisement?

• To persuade people to buy a product or service

• To inform about news

• To provide educational content

• To entertain people

How can a person be considered a 'walking advertisement'?

• By wearing branded clothing

• By constantly promoting a product or service

• By being famous

• By working in advertising

In what context might someone say 'we've launched a new product and are working on a new advertisement'?

• When planning a vacation

• When organizing a charity event

• When starting a new business

• When introducing a new product to the market

What is a common shortened form of 'advertisement'?

• Ad

• Adv

• Advt

• Ads

Where might you find an 'ad' according to the transcript?

• In a textbook

• In a recruitment page

• In a personal diary

• In a scientific journal