The Push To Get Rid Of Gender-Targeted Marketing In Toys

The video explores the history and evolution of gendered toys, highlighting how toy advertisements have shifted from gender-neutral to gender-targeted over the decades. It discusses efforts by individuals and organizations to remove gender labels from toys, such as the UK-based Let Toys Be Toys and Target's removal of gendered aisles. Despite pushback, progress continues with laws like California's requiring gender-neutral toy sections and companies like Mattel and LEGO promoting inclusivity. The video emphasizes returning to a time when toys were not defined by gender, encouraging all children to play together.

How did toy advertisements in the early 20th century differ from those in the '90s?

• They used gender-neutral terms like 'child'.

• They were more focused on fantasy roles.

• They were exclusively for girls.

• They were exclusively for boys.

What change did Megan Perryman advocate for in UK toy stores?

• Introducing more fantasy role toys.

• Increasing the number of superhero toys.

• Promoting more pink and blue toys.

• Removing boy and girl labels from toys.

What significant change did Target implement in 2015 regarding toy aisles?

• They introduced more superhero toys.

• They removed traditional gender labels.

• They increased the number of pink toys.

• They focused on fantasy role toys.

What was the purpose of Mattel's gender-free doll collection introduced in 2019?

• To focus on fantasy roles.

• To increase sales of superhero toys.

• To encourage inclusivity.

• To promote gender politics.

What did LEGO promise to do to make their toys more inclusive?

• Promote superhero toys.

• Focus on fantasy roles.

• Encourage LEGO play equally for boys and girls.

• Introduce more pink and blue toys.