Fighting Social Inequality Through Diverse Advertising

The video discusses Unilever's journey as a purpose-driven company, focusing on social inequality and the power of brands to shape the future. It highlights societal changes, consumer expectations, and the company's initiatives like the Unstereotype program and the CROWN Act. The video also covers the challenges faced, strategic approaches, and the impact of purpose-driven brands on growth, emphasizing the importance of cultural evolution and transparency.

What is the main focus of Unilever's journey discussed in the introduction?

• Understanding algorithms

• Fighting social inequality

• Market growth and share

• Big data analytics

According to the speaker, what role do companies have in societal change?

• No role at all

• Only a financial role

• A minor role

• A significant role

What percentage of people expect brands to take a stand on important issues?

• 62%

• 50%

• 74%

• 85%

What was the purpose of the 'Unstereotype' program introduced by Unilever?

• To launch new products

• To improve customer service

• To eradicate harmful stereotypes

• To increase sales

Which campaign involved creating a data bank of women and non-binary individuals?

• Dove Men+Care

• Dove

• Fair and Lovely

• Magnum Ice Cream

What does the CROWN Act stand for?

• Create a Respectful and Organized Workplace for Natural Hair

• Create a Responsible and Open Workplace for New Hair

• Create a Reliable and Open Workplace for New Ideas

• Create a Respectful and Open Workplace for Natural Hair

How did Unilever address the issue of hair discrimination?

• By offering discounts

• By creating a new advertising campaign

• By launching a new product

• By pushing for legislative change

What is the correlation between purposeful brands and market growth according to the speaker?

• Negative correlation

• Uncertain correlation

• Positive correlation

• No correlation

How does Unilever aim to stay ahead in the evolving cultural landscape?

• By maintaining traditional practices

• By ignoring cultural changes

• By following competitors

• By being two steps ahead

What is a key strategy for Unilever to manage risks associated with cancel culture?

• Focusing solely on profits

• Ignoring consumer feedback

• Being transparent and acknowledging mistakes

• Avoiding social media