Minority Influence - Social Influence - Psychology A-Level Revision Tool

The video explores minority influence, a concept identified by Moscovici, where a small group can impact the majority and change group norms. It discusses the chromatic afterimage effect study, showing how a minority can alter perceptions. Key elements for effective minority influence include consistency, flexibility, and commitment over time. The video concludes with a call to engage with the content.

What was the main finding of Moscovici's 1969 study on minority influence?

• Minorities have no impact on majority opinions.

• Minorities can change majority opinions.

• Majorities always overpower minority views.

• Minorities only influence in small groups.

In the chromatic afterimage effect study, what was the role of the minority influencer?

• To provide the correct answer.

• To agree with the majority.

• To give a slightly incorrect answer.

• To remain silent during the experiment.

According to Moscovici, how does a deviant minority influence the majority?

• By forcing the majority to change immediately.

• By agreeing with the majority.

• By encouraging the majority to reflect on their views.

• By ignoring the majority's opinions.

Which of the following is NOT a key element of effective minority influence?

• Immediate change in majority opinion

• Flexibility and agreeableness

• Consistency in opinion

• Commitment over time

Why is commitment over time important for minority influence?

• It ensures the minority remains silent.

• It gives the majority time to reflect and adapt.

• It helps the minority to change their own views.

• It allows the majority to quickly change their views.