What is the primary focus of a successful product mix strategy?
Managing Product Mix: Strategies for Growth and Differentiation

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To reduce the number of product variations
To focus on products with the highest potential for growth
To ensure all products are identical
To increase the number of product lines
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which dimension of a product mix refers to the total number of product lines a company offers?
Length
Consistency
Width
Depth
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a company aim to achieve with an expansion strategy?
Focus on a single product
Eliminate all product variations
Increase the number of product lines or variations
Reduce the number of product lines
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can a company reinvigorate a product without creating a new one?
By reducing the marketing budget
By increasing the price
By reformulating the product to better meet customer needs
By discontinuing the product
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key aspect of product differentiation?
Reducing the quality of the product
Positioning the product as a superior choice without modification
Eliminating all marketing efforts
Modifying the product to make it cheaper
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